The collections are always connected with art, be it Frank Lloyd Wright's organic architecture, impressionist images by Eugene Boudin, or, as in recent collection, 70's classic American cinematography.
'Stepford wives' is well-known due to its modern remake starring Nicole Kidman, yet the original version has far more exquisite, intellectual plot, and impeccable visual aesthetic. The movie is centered around the contrast of two female types: the emancipated and thoughtful one, and, on the opposite, the dependent and sugary.
'The movie has been significant in 70's USA, in times of active fight for women's social equality and rights. And it is still relevant today', - tells Victoria Balaniuk. 'According to the plot, women were coming to the town of Stepford to build their family lives. Before this, all of them were naturally charming and socially active, had lots of hobbies and interests. But their husbands didn't like that. So they started killing their wives - just to turn them into thoughtless clones. Along with FLOW the Label's traditional 70's fashion quotes, this contrast of active and passive female characters became the base of the collection.'